Each month, you spend hours writing and editing content to your e-newsletter. Your newsletter program takes another hour to make it look good. You then send it to your 50 subscribers. Do you sound familiar?
Many marketers may feel that a list of 50 or 500 subscribers is not worth the time and effort they put into their email newsletter. Their newsletter eventually stops working and then slows down. This means they lose out on valuable marketing opportunities.
This problem can be solved by a growing list of subscribers. It’s not like having 50 new subscribers to your newsletter each month to get you up and writing the next issue.
These seven tips will help market your enewsletter to increase interest and sign-ups. This will keep you motivated and putting new prospects in your hopper.
Call out the troops.
Even if your company has 20 employees, you can send 50 emails per day to each one of them. Even if it’s you, your marketing department has the authority to standardize the email footers of your company and require that each employee include a link to sign up for the newsletter. Instant exposure for your newsletter, and you don’t even have to lift one finger!
Promote the benefits
This is your opportunity to sell your enewsletter. Your newsletter signup page is your chance to explain how your prospect will benefit from it. Bullet points highlighting the benefits of receiving the newsletter are a great way for this.
Describe what you can expect.
People are afraid of receiving too many spam or unwanted email and so they avoid giving their email address. Let them know what you will and won’t use their email address for, and how often you will be sending emails. Also, let them know that they can unsubscribe at anytime.
Give them a bonus.
You can give your prospects instant gratification by giving them a bonus, such as a whitepaper or e-book, when they sign up to your newsletter. When prospects sign up, send them an email with a link to the bonus content.
Do not miss an opportunity.
Promote your newsletter by using every opportunity you can, including your company’s homepage and social media pages such as Facebook, LinkedIN, and Twitter.
Contacts for the Leverage conference.
Prospects are indicating that they will be contacted if they drop their cards in a fishbowl at conferences or hand them over to sales representatives. Although you don’t want to send unsolicited emails, it is possible to consider how they were obtained.
Sign up with wisdom
You’ll reduce the chance of prospects being scared off by a complicated sign-up form. Prospects shouldn’t be required to complete more than a dozen fields in order to sign up for your email newsletter, even though most are “optional”. Instead, only ask for what you really need to do the job well.
Megan Tsai, a veteran communicator and award-winning author, is an expert in writing. She is a freelancer who provides copywriting, business writing and marketing communications services for businesses and advertising agencies.
